Sui Dhaga Tales

In Karachi, a city full of stories, three friends; Abrish, Taha and Sabeel, came together with a shared dream. They envisioned a brand that would celebrate and revive an ancient craft in Pakistan while resonating with modern youth.

In a small home workshop, this group of friends joined forces staying up all night designing, digitizing and figuring out sewing and embroidery machines; blending traditional skills with innovative designs. After sleepless nights and experiments gone wrong, Sui Dhaga Tales was born, offering exquisite embroidered frames, stylish bags, and unique clothing that tell tales of old and new.

Sui Dhaga Tales has quickly gained recognition among the youth and the older generation. This brand aims to became a symbol of creativity, cultural pride, and the beauty of collaboration.

Sui Dhaga Tales — where every needle creates a story, every thread tells dreams, and every product is a work of art.

Since 2015, we’ve been dedicated to creating innovative embroidery designs for our international customers. Our commitment to quality and creativity has earned us great feedback across multiple platforms in USA, Canada, and beyond, where we Empower Woman who are doing embroidery business from their home. they have small, handy embroidery machines, regardless of age. Many of our customers are aged 50-60+ and excel in embroidery.

Bringing the Vision to Pakistan With our success internationally, we are now looking to bring this industry to Pakistan. We believe in the potential of Pakistani artisans and the rich tradition of embroidery in the country. Our goal is to testify our idea and create a clear concept of embroidery in Pakistan, empowering local women and providing them with the tools and support to start their own businesses in future.

Join us on this exciting journey as we bring the art of embroidery to new heights!